Overview
What is Compendium (discontinued)?
Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels…
Decent Blog Manager but Needs an Upgrade
Oracle continues to be the leader!
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"Oracle Content marketing review by 5+ Eloqua specialist"
My Compendium Experience
Popular Features
- Approval workflows (6)9.191%
- Content collaboration (6)7.676%
- Content calendar (6)7.575%
- Ideation (6)6.363%
Pricing
What is Compendium (discontinued)?
Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Content Creation
Features related to the creation of content for marketing purposes.
- 6.3Ideation(6) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
- 9.1Approval workflows(6) Ratings
Allows users to lay out and track, in some cases automatically, workflows for content approval.
- 7.6Content collaboration(6) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
- 7.5Content calendar(6) Ratings
Allows users to schedule and plan the creation and/or distribution of content.
- 5.5Network for content licensing/production(4) Ratings
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Content Publishing
Features related to the organization and distribution of marketing content.
- 6.5Content hub(6) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 6.1Forms / Gated content(4) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 7.1Embedded CTAs(5) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 7.2Content distribution(5) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 6.1Content promotion(4) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 6.7Content automation(5) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 6.1Audience profiling and targeting(5) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 6.1Closed-loop tracking and reporting(4) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 8.2Content performance analytics(6) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 6.4Campaign optimization dashboard(5) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
- 6.3Competitive analytics(5) Ratings
Provides a view on competitors' content performance and/or strategy for comparison.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Compendium (discontinued)?
Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle.
Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.
Compendium (discontinued) Features
- Supported: Customer Centric Personas
- Supported: Robust Topic Modeling
- Supported: Content Scoring Models to Ensure Effective Messaging
- Supported: Content Analytics
- Supported: Business Units
Compendium (discontinued) Screenshots
Compendium (discontinued) Competitors
Compendium (discontinued) Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Mobile Web |
Supported Countries | Global |
Supported Languages | English |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(37)Attribute Ratings
Reviews
(1-3 of 3)My experience implementing Oracle Content Marketing for a client
The platform also integrates well with the other Oracle platforms such as Oracle CRM and Eloqua. But it falls short when it comes to its interface, as OCM is less user-friendly and can be intimidating to new users. The interface also feels slightly outdated (even though the latest update in 2018 enhanced some of those shortcomings). One of the best features in Oracle Content Marketing is the analytics, as the platform allowed us to show the results of the campaigns to the clients on the spot.
- Powerful and feature-rich
- Strong analytics
- Good integration with other Oracle platforms
- Set up the workflows once and forget them
- Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
- While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
If you are a small scale company, or you are looking to publish a semi-static website that you expect to update infrequently, then you are better off signing up to a smaller-scale and less expensive alternative.
- Ideation
- 70%7.0
- Approval workflows
- 100%10.0
- Content collaboration
- 70%7.0
- Content calendar
- 80%8.0
- Network for content licensing/production
- 50%5.0
- Content hub
- 60%6.0
- Forms / Gated content
- N/AN/A
- Embedded CTAs
- N/AN/A
- Content distribution
- N/AN/A
- Content promotion
- N/AN/A
- Content automation
- N/AN/A
- Audience profiling and targeting
- N/AN/A
- Closed-loop tracking and reporting
- N/AN/A
- Content performance analytics
- 100%10.0
- Campaign optimization dashboard
- N/AN/A
- Competitive analytics
- N/AN/A
- Resolved approval issues
- Reduced overhead and redundancy when it came to teams collaboration
- Made it easier to share analytics and results with management
Decent Blog Manager but Needs an Upgrade
- It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
- Permission levels are also nice so a random user cannot just post without a certain level of access.
- If you are code savvy, it is nice to be able to access the code to make updates to the site. Not to worry, however, if you are not. There is a clear separation between the front end and the code, so those who aren't comfortable with the code don't have to worry about accidentally messing anything up.
- At one point, we had two separate blogs, and they were great in helping us combine the two without losing any content or archived articles
- Some of our authors have trouble figuring out how the workflow works. It takes a little bit of searching to find where to set a page for approval. They also have trouble locating where to schedule blogs to be published.
- It's not the most user-friendly design. When you log in, it feels a bit dated and take a bit of time to get acclimated to where everything is located.
- The organization of the backend code files seems very disorganized.
- Finding any sort of tutorials, demos, site help is challenging.
- Maybe the worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and and closed without any offers why.
- Ideation
- 40%4.0
- Approval workflows
- 100%10.0
- Content collaboration
- 100%10.0
- Content calendar
- 70%7.0
- Network for content licensing/production
- N/AN/A
- Content hub
- 70%7.0
- Forms / Gated content
- N/AN/A
- Embedded CTAs
- 70%7.0
- Content distribution
- 80%8.0
- Content promotion
- N/AN/A
- Content automation
- 60%6.0
- Audience profiling and targeting
- 60%6.0
- Closed-loop tracking and reporting
- N/AN/A
- Content performance analytics
- 60%6.0
- Campaign optimization dashboard
- 50%5.0
- Competitive analytics
- 60%6.0
- It has helped us share more fun, informative and interesting stories with our audience.
- We have been able to link our stories to our social media to help share them and share more content that available and suggested on social media.
- The interface isn't the most user-friendly and getting to customer support is a challenge. We've contemplated switching to a new service, but since we've been using it for so long, we worry switching to another platform may lose all of our current and archived content.
- It's been a great place for our audience to get inspired and want to contribute to the blog as well and easily write an article within the platform that we can look over, edit and publish.
Oracle continues to be the leader!
- Permission levels are also nice so a random user cannot just post without a certain level of access.
- I also like being able to update the code if necessary.
- It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
- It's not the most user-friendly design. When you log in, it feels a bit dated and takes a bit of time to get acclimated to where everything is located.
- The organization of the backend code files seems very disorganized. Finding any sort of tutorials, demos, site help is challenging.
- The worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and closed without any offers why.
- Ideation
- 80%8.0
- Approval workflows
- 60%6.0
- Content collaboration
- 70%7.0
- Content calendar
- 70%7.0
- Network for content licensing/production
- 70%7.0
- Content hub
- 80%8.0
- Forms / Gated content
- 70%7.0
- Embedded CTAs
- 80%8.0
- Content distribution
- 80%8.0
- Content promotion
- 70%7.0
- Content automation
- 90%9.0
- Audience profiling and targeting
- 80%8.0
- Closed-loop tracking and reporting
- 70%7.0
- Content performance analytics
- 70%7.0
- Campaign optimization dashboard
- 80%8.0
- Competitive analytics
- 60%6.0
- Great way to post about the company, and ensuring that the marketing team can track the effectiveness of strategies without involving the product teams.
- Understand that the software isn't the biggest cost of a blogging program. It's the time and resources it takes to create the content. It's easy to set a schedule/ed call in their solution and assign topics to people (with deadlines).
- To show management that we have hit out KPIs and thus need more budget for other blogs.
- Help marketers drive better sales conversations
- Increase synergy and collaboration across multiple business units and geographies
- Allows marketers to deploy relevant content at scale and across channels
- We can share content across major channels and even leverage "snippets" of content specific to a buyer’s interest to drive engagement.
- Promote content on a website, blog, email, microsite, landing page, or internal content portal across multiple business units simply and efficiently.
- Remove the typical IT roadblocks for publishing content to the masses, and ensure marketing control over branding and content quality.
- Use the auto push API feature to create a custom integration that will allow us to publish content from our 3 other marketing applications we are using today.
- Publish content to our Marketing Cloud System and auto sync that content to our social media channels.
- Plan and schedule future posting for our blog we are developing
- Price
- Product Reputation
- Vendor Reputation
- Analyst Reports
- Third-party Reviews
- Implemented in-house
- It took a long time (about 2 weeks)
- It didnt work 100 percent the first time we went live, but did the second
- They had to cancel our implementation meeting twice due to not enough support staff it felt.
- I like the easy structure and straightforward layout.
- The help feature has a great FAQ section when you run into an issue
- The flexibility. I love that we're able to target specific calls to action based on the topic of a blog post.
- That we cannot have different user permissions/user roles. However, that’s changing shortly (they’re doing an overhaul to add more functionality)
- Sometimes adding an image can prove difficult.
- There isn't an easy option to delete a post.